Your home for data science. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. It isn't just BTS fans who are this passionate. statistic alerts) please log in with your personal account. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. As a Premium user you get access to the detailed source references and background information about this statistic. Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. K-Pop itself has been crafted with the goal of accessibility in mind. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Available: https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/, Popularity of South Korean pop music (K-pop) in the United States in 2019, Available to download in PNG, PDF, XLS format, K-pop and the big 4 entertainment agencies in South Korea, Reasons for K-pop popularity worldwide 2021, Leading digital singles in South Korea 2022, Most successful K-pop companies in South Korea 2022, by market cap, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, JYP Entertainment sales revenue worldwide 2014-2021, JYP Entertainment sales revenue worldwide 2021, by sector, JYP Entertainment sales revenue worldwide 2021, by region, Most popular videos on JYP Entertainment YouTube channel 2023, SM Entertainment sales revenue worldwide 2014-2021, SM Entertainment sales revenue 2021, by sector, SM Entertainment sales revenue 2021, by region, Most popular videos on SM Entertainment YouTube channel 2023, YG Entertainment sales revenue worldwide 2014-2021, YG Entertainment sales revenue worldwide 2021, by sector, YG Entertainment sales revenue worldwide 2021, by region, Most popular videos on YG Entertainment YouTube channel 2023, Most viewed videos on BLACKPINK's YouTube channel 2023, Monthly spending on K-pop worldwide 2018-2021, Monthly spending on K-pop worldwide 2021, by country, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, Reasons for K-pop popularity in Russia 2017, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in the UK 2017, YG Entertainment EBITDA South Korea 2015-2019, JYP Entertainment operating profit worldwide 2014-2021, JYP Entertainment net profit worldwide 2014-2021, Find your information in our database containing over 20,000 reports. So again pick an age. name in many more countries and that they will gradually continue rising even higher," CJ wrote. #KpopTwitter reaches new heights with 7.8 billion global Tweets I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. All Rights Reserved. Figure 7: How long have you been a K-pop fan? Ailee | Chuu | EXID | Mamamoo | Oh My Girl | Viviz | Yerin | Yuju, Served by: Proxy/SOF-S4-1/63->c0tb676c (c8ab7c86), loonaverse into the cosmic world & flover garden . This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. K-pop has always been associated with complex videos and memorable visuals. You can only download this statistic as a Premium user. Who likes BTS? A survey of 400,000 fans around the world - koreatimes In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. That is about 15,000 more than expected for an artist with her 85 million followers. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. Kpop - SlideShare These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pop's preferred demographics. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Check your email for magic link to sign-in. Register in seconds and access exclusive features. 1. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. February 25, 2020. From new album releases to concert coverage, our site has it all. Audiences who are 45-54 years old make up 7% of traffic to the site. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. The K-pop fans economy: emotional bond, endless support and MAMAMOO MAMAMOO had a majority female fanbase in album sales, with 75.2% female and 24.8% male. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. FYI, this is . The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. The reason is that fangirls are loyal, passionate and more willing to pay. What do you want to do? English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. K-Pops wide appeal across Asia is due to several factors. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. For years, Beliebers stood above all other fan armies on social media. Many times as an adult kpop fan you'll realize that most fans are just little girls blinded by the image that idols portray. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . However, Africa is completely ignored in the discussion. "How popular is K-pop in your country at the moment? Following them, there are 35% of the respondents believe K-pop is time-consuming. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. South Korea: K-pop popularity in the U.S. | Statista We at Brandwatch love data, K-pop, and we definitely love BTS. Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. to incorporate the statistic into your presentation at any time. Profit from the additional features of your individual account. The Strength Of K-Pop Fandom, By The Numbers - Forbes K-pop popularity in the U.S. 2019 Published by Statista Research Department , Feb 28, 2022 According to a survey conducted in the United States in 2019, around 29.4 percent of respondents. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. K-pop fans are creative, dedicated and social - we should take them First thing first, well see the demography of the surveys respondents. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. Korean Foundation for International Cultural Exchange. Following the US, there are 31 respondents from Europe and 28 from Canada. "Winning The Top Social Artist Award at the 2017 Billboard Music Awards made many people curious about BTS, which in turn made them want to look them up; it also opened several new doors for the group in the west," he wrote in an email. "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.". Data from Next Big Sound, a music data analytics company owned by Pandora that powers the Social 50,indicates that when you look at the average amount of activity per fan, K-pop fans seem to be in their own league. To use individual functions (e.g., mark statistics as favourites, set "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. One of the administrators behindthe BTS on Billboard! K-Pop Activism and U.S. Politics, Explained - Vulture K-Pop's recognition of Black Lives Matter - The Washington Post Contrarily for males, the money that they spend is around $50 to $100. This is consistent across both Instagram Followers and YouTube Views. During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. The Tulsa . Chart. This is unsurprising given its large multi-cultural population. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. [PORTABLE] Kpop-fan-demographics - Weebly K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. Halaman Selanjutnya. Here, Im using Python as the programming language. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. +17 Polish K-Pop Fandom: Phenomenon, Structure & Communication Book Full-text available Dec 2018 Julia Trzciska The book was written for people who would like to learn more about Polish K-Pop. While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood. Who likes BTS? A survey of 400,000 fans around the world These 27 K-Pop Girl Groups Have Massively Different Gender - Koreaboo Sasaeng fan - Wikipedia You'll see that there is a near-linear relationship between followers and mentions. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. Above is a general representation of how the hundreds of thousands of artists on Next Big Sound fall in engagement vs. reach. (Photo by Jordan Strauss/Invision/AP). You only have access to basic statistics. It is credited with producing the first K-pop idol group, H.O.T., in 1996, which established the "SM performance" style that the brand still employs today: a combination of impressive visuals,. Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. First was the young, diverse, and digitally native Generation Z coming of age. This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . BTS's Growing Fanbase Isn't Just Teens, It's Their Moms - InStyle (2020). In addition, regardless of the fans demographic such as religion . Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. Dec 28, 2020. A paid subscription is required for full access. allkpop is a registered trademark of 6Theory Media, LLC. A Deeper Look at Why BTS Has Thrived in America - Vulture That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide. We also offer combined rates with MusicThinkTank. Then you can access your favorite statistics via the star in the header. Access to this and all other statistics on 80,000 topics from, Show sources information Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a "new and cheerful start" to the youth of South America. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. Finally, audiences who are 55 years old and above make up 2% of site traffic. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. Mamamoo arent on that list, but I know they have more female listeners too. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. Love that more females are listening to female groups. So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. How K-pop fans became celebrated online vigilantes Along the way, Bang and the boys have driven considerable growth in that demographic: While many of their more recent fans consider themselves separate from the typical K-pop crowd (ironically . Various kinds of merch can be found in the form of light sticks to an album. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. Visuals Visuals Visuals. Kpop Group Gender Balance Question : r/kpophelp - reddit This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement.